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Why the future of business is making a positive impact on people's life?

by - 14 August

What makes a company successful in the long term? I asked Chemi Peres, Israeli venture capitalist, chairman of the Peres Center for Peace and Innovation and son of Israeli President Shimon Peres. He believes the best companies are the ones that seek to create a positive impact on people's life. According to Peres these are the businesses that have a future.
"It's not enough to build businesses - it has to have some kind of positive effect on human's life. And the world is actually moving in these directions now with the development of ESG (Environment, Social and Governance) or with the Sustainable Development Goals of the United Nations. So companies can say: "Not only that I grow my business and I built great products but I can also improve human's life and I can improve the society. Because with innovation the role of entrepreneurs as business leaders is becoming more important, more significant. Therefore they need to think about themselves also as leaders not only as business executives".

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